New Product Development
Do you have a view of your category?
How do consumers perceive it? Where are the spaces? Where has complacency established itself? Where will a refreshed approach work?
What informs your NPD pipeline? Is it based on what you can produce? Or is it based on consumer need? ...learn more about NPD
Do you know your brand? Do you know how it is viewed?
Have you ever thought about your brand as a character in a story? How would your brand react in any given scenario? How would your customers expect it to react? What emotions does your brand elicit in people?
What are the key emotions that drive your category? ...learn more about Brand Stories
Consumers have now reached a maturity which continues to accelerate as information about brands, services and reputations is increasingly available, referenced and of course recommended via social media. Now, more than ever before, understanding what your consumers expect is vital in designing the kind of experience which meets or surpasses those expectations, creating those all too rare moments of delight ...learn more about Consumer Expectations
Lots of attention is being taken up by Behavioural Economics or the difference between fast and slow thinking. Many, many consumer research techniques are grounded on the principles of rational decision making.
Yet guess what? Consumers are human beings! They act and react emotionally and often irrationally ...learn more about Consumer Emotions